TWEEDS Franklin + Drew DeJean

Building a Local Luxury Brand Through Personal Branding, Partnerships, and Community

Through strategic PR, personal branding, content, and community engagement, Rosarium helped expand TWEEDS Franklin’s presence while positioning Drew DeJean as a trusted custom clothing and style expert in the Franklin business community.

Drew DeJean of TWEEDS Franklin in a tailored dark suit on a sunlit Franklin street

BUILDING A NAME IN FRANKLIN

Establishing TWEEDS Franklin meant creating more than awareness around a storefront. The opportunity was to make Drew a recognizable face within the community and build meaningful relationships around the brand.

Rosarium developed a strategy that connected Drew’s personal brand with TWEEDS’ local presence, combining media outreach, social media, strategic partnerships, events, and community involvement.

The result was a growing presence that put Drew and TWEEDS in front of professionals, executives, local organizations, and business leaders throughout Franklin and Williamson County.

Three Pillars

STRATEGY

Rosarium developed a local visibility strategy centered around three key pillars:

Build Drew’s Personal Brand

Position Drew as a trusted custom clothing and style expert through social media, thought leadership, media, and authentic storytelling.

Strengthen TWEEDS’ Local Presence

Create greater awareness around the Franklin location through partnerships, events, and community involvement.

Turn Visibility Into Relationships

Connect Drew with professionals, executives, businesses, and community leaders through strategic outreach and real-world opportunities.

PERSONAL BRAND & DIGITAL VISIBILITY

Rosarium built a consistent digital presence around Drew that blended personal style expertise, TWEEDS storytelling, community moments, and personality-driven content.

In just three months, Drew’s Instagram generated 45,535 views and reached more than 14,000 accounts, while his audience continued to grow.

LinkedIn became another major platform for Drew’s personal brand, generating a 10,297% increase in impressions compared to the previous 90 days and a 45% increase in followers.

Together, these platforms helped create a stronger digital identity around Drew while reinforcing his connection to TWEEDS and the Franklin community.

Drew DeJean leaning on a downtown Franklin bar top in a custom gray suit

Drew DeJean pulling a shirt from the rack inside TWEEDS Franklin

PR, PARTNERSHIPS & COMMUNITY

Rosarium extended Drew’s visibility beyond social media by creating opportunities for TWEEDS to become part of the local business and community landscape.

Within three months, Rosarium supported publicity and logistics around six fundraising events, four networking opportunities, an in-store event and shoot, and media coverage.

One of the biggest partnership wins was securing Lamborghini of Nashville as a partner for Drew, including participation in TWEEDS Franklin’s one-year anniversary celebration.

Drew was also featured in Men in Motion, with additional event visibility through Visit Franklin, Williamson Herald, and Upcoming Events Nashville.

These opportunities helped place Drew and TWEEDS in the rooms, conversations, and community moments that mattered to the brand’s local growth.

Drew DeJean and Donald in the TWEEDS Franklin showroom beneath the neon Tweeds Custom Suits sign

Media and event visibility

Men in Motion
Visit Franklin
Williamson Herald
Upcoming Events Nashville

BUILDING A BRAND AROUND RELATIONSHIPS

Rosarium’s strategy connected personal branding, PR, social media, partnerships, and community involvement under one larger goal: make Drew and TWEEDS Franklin a recognizable part of the local business community.

Rather than relying solely on traditional promotion, the strategy created opportunities for Drew to show up consistently—online, at events, through partnerships, and within the community.

That combination strengthened Drew’s personal visibility while giving TWEEDS Franklin a growing network of relationships and opportunities throughout Williamson County.

The Results

A More Visible Personal Brand. Stronger Local Relationships. A Growing Presence in Franklin.

+10,297%
growth in LinkedIn impressions: 45K+
Instagram views: 14K+
accounts reached on Instagram: +45%
LinkedIn follower growth

6 fundraising event opportunities
4 networking opportunities
Partnership secured with Lamborghini of Nashville
Feature in Men in Motion
Additional event visibility across local Franklin and Nashville media
Expanded community presence throughout Franklin and Williamson County

Connect with Drew DeJean and follow TWEEDS Franklin’s journey.

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