According to research from Jennifer Aaker at the Stanford Graduate School of Business, stories are 22 times more memorable than facts alone. That’s because a standalone piece of knowledge is only useful as long as it’s relevant. But a story can be applicable over a number of situations throughout a lifetime. A story isn’t one lesson. It’s many. It isn’t a simple fact. It’s a multi-faceted emotional experience.

Data is the number-one way Rosarium learns from, and optimizes, our clients’ marketing and public relations (PR) strategies. It tells us about our audience, measures the impact of a campaign and points us to new tactics. When you’re doing it right, you can analyze everything — all the way down to the point of sale.

In the digital age, where information spreads at the speed of light and social media platforms have become primary sources of news and communication, crafting an effective public relations (PR) strategy is more important than ever. But it’s not only about traditional press releases or company news announcements anymore.

At Rosarium, we treat every social post like a press release. Sure, you want to post, comment and engage carefully, because anything you put out into the digital world is there permanently. But using social media as your own press release platform is an exciting thing!