AEC Global Search Consultants

Rosarium developed an integrated strategy connecting James’ personal brand with AEC’s digital presence through thought leadership, strategic PR, original content, SEO, and industry-focused conversations.

The result was a growing ecosystem that positioned AEC not only as an executive search firm, but as a brand contributing to bigger conversations around leadership, succession planning, talent, and the future of the AEC industry.

James’ personal LinkedIn generated 9,391 impressions in the most recent quarter, increasing 46%, while engagement grew 64%. AEC’s company LinkedIn also saw continued visibility, with page views increasing 24.8% and unique visitors increasing 26.9%.

That visibility extended beyond owned channels through strategic PR and media opportunities. Across the two reporting periods, James and AEC earned coverage and appearances including Executive Function Magazine, Voyage Tampa, Improve Work Podcast, UC Today Podcast, ISF Podcast, and Bay News 9.

Rosarium conceptualized and launched The AEC Leadership Blueprint, an executive roundtable series designed to position James as a trusted voice in leadership, succession planning, and talent strategy. Rosarium developed the branding, guest outreach, launch assets, promotional messaging, and coordinated the inaugural conversation around succession planning and leadership transition.

The initiative then grew beyond the roundtable itself. Following the first official session, Rosarium expanded the conversation into a dedicated blog, long-form YouTube content, and social media clips—turning one conversation into an ongoing thought leadership content platform for James and AEC.

Strategic blogs expanded AEC’s library of industry-focused resources around executive onboarding, mergers and acquisitions, executive search, leadership development, culture, and talent. Professional video and photography also gave James and AEC a stronger library of content to support that presence.

At the same time, ongoing SEO work strengthened AEC’s search visibility. Google indexing expanded from 2 pages to 16, and the website began appearing for searches including “AEC executive search,” “retained executive search,” and “executive onboarding.”

Together, these efforts created a more connected digital ecosystem where PR, social media, original content, search visibility, and thought leadership worked together to reinforce AEC’s authority.