Self-Publishing vs Traditional Publishing: Retaining Control As An Author
You’ve poured your heart into writing your book—countless hours spent perfecting and fine-tuning every sentence. Now for the million-dollar question: what’s the best way to get it into the hands of readers?
The decision between self and traditional publishing can feel like standing at an extremely consequential crossroads. Each path offers exciting opportunities and unique challenges, and understanding the ins and outs of both is key to making the right choice for your book.
At Rosarium, we've helped entrepreneurs turned authors market their books and navigate the self-publishing process, so we understand the amount of responsibility you take on when you decide to self-publish.
While working with Brittany Ranew to market her Fire Prophecies series, she shared with us just how rewarding the journey was, and also shared some tips on what she would do (or will do) differently with her next book. “I chose self-publishing because I was tired of waiting to share the story with the world. I had to work through my own fear and self-limiting beliefs to get here" Ranew shared on the Thought Garden Podcast.
For Ranew, the process was a deeply rewarding journey that not only taught her the intricacies of the publishing world but also empowered her to create something meaningful on her own terms, without compromising her vision to work with a major publisher.
If you'd like specific advice based on your situation, feel free to book a consultation with us! Let’s dive in together and figure out which publishing route suits your journey best.
Self-Publishing vs Traditional
Self-Publishing
Self-publishing gives authors the freedom to independently manage the publication efforts. From writing to distribution, authors either handle tasks themselves or hire professionals for editing, design, and marketing.
Today, ebooks have transformed the industry, offering authors a more profitable option. As long as you have the right file format, you can publish your book across multiple platforms with little to no upfront cost, making self-publishing more accessible and affordable than ever.
How It Works
Writing and Editing: Authors polish their manuscripts through self-editing or professional services.
Design: Covers and layouts are created, often by freelancers.
Distribution and Marketing: Platforms like Amazon Kindle Direct Publishing (KDP) and IngramSpark make books available for purchase. The author will market their book and develop an online presence using a website, social media, and going to events at bookstores and libraries.
This all describes the DIY self-publishing process. But there are other options for those who don't want to go it alone.
Hybrid Publishing: A New Independent Publishing Option
A hybrid publisher is a company that blends traditional and self-publishing models, offering professional services like editing, design, and distribution. They usually require authors to share production costs or pay upfront for their service.
Not all hybrid publishers are created equal. Reputable hybrid publishers are selective, focusing on quality and market potential. They often provide broader distribution and marketing support than self-publishing platforms and typically split royalties, often around 50%. Others will accept nearly any manuscript and publish it for an upfront fee, calling themselves hybrid publishers but operating more like a vanity press.
Authors retain more control than in traditional publishing while benefiting from the publisher's expertise and industry connections.
Who Is Self-Publishing Right For?
Authors who want full creative control over their work.
Writers comfortable with handling or outsourcing key tasks.
Those looking for faster time-to-market.
Authors who have not been picked up by a publisher (the majority of writers fall into this category).
With tools like Amazon Author readily available, self-publishing is becoming less elusive and much more common.
Pros and Cons of Self Publishing
Advantages
Complete autonomy over content, design, and marketing.
Higher royalty rates (50–70% compared to 5–15%).
Faster publication timelines, often within weeks or months.
Disadvantages
Upfront costs for professional services (editing, design, etc.) typically cost thousands.
Full responsibility for marketing and sales.
Visibility challenges in a crowded marketplace.
On facing some setbacks during self-publishing, Ranew said “I thought that I had a great plan in place, and it really was so much...there was so much more involved than I thought there was, and everything took longer than I thought it was going to.”
Before working with Saint Petersburg Press as a hybrid publisher, Ranew realized the importance of staying flexible during the publishing process. Holding on to the reigns means pivoting when timelines get pushed or unexpected challenges arise. “It’s wise to have a plan in place, but be prepared for the things that can go wrong or not how you thought they would. So have a plan with contingencies.”
Financial Considerations
While self-publishing requires an upfront investment, authors retain a higher percentage of earnings per sale, making it lucrative for those with strong marketing strategies! If you have a strong following, be it professional, academic, or whatever your niche, you may have more to gain from independent publishing.
Marketing and Distribution
Authors must create and execute their own marketing plans, leveraging online platforms, social media, and personal networks. While self-publishing platforms offer global reach, visibility remains a challenge.
Many self-published authors outsource marketing to PR and branding professionals who specialize in branding, advertising, and marketing, getting them more visibility without splitting profits with agents and publishers.
At Rosarium, we guide authors through every step of the journey, from marketing and personal branding to profit consulting and network building. For many authors, a book's success is closely tied to developing a compelling personal brand that resonates both online and within their local community. By partnering with us, you retain full control over your work while benefiting from professional marketing expertise, giving you the freedom of self-publishing combined with the resources to achieve lasting success.
Control and Rights
Self-publishing gives authors complete ownership of their work. This includes editorial decisions, cover design, and distribution rights.
Quality and Credibility
While self-published books once carried a stigma, many authors now produce professional-quality works. Investment in professional editing and design is key to overcoming credibility barriers.
Success Stories
We could list countless successful books that were propelled by the fact that they were self-published. Writers like Andy Weir (The Martian) and E.L. James (Fifty Shades of Grey) found massive success independently before transitioning to traditional deals. Colleen Hoover is a great example of an author starting out self-published and getting picked up by a publisher after the fact.
While these are standout examples, many lesser-known independent authors achieve remarkable success every day by staying true to their creative vision and persevering through the self-publishing journey.
Should You Self Publish Your Book?
Now it’s time to reflect on a few key questions to determine which publishing path will best serve your book’s success.
Am I okay with surrendering some creative control in return for access to professional resources?
Do I want to retain all rights to my work?
Do I have the time, budget, and know-how to manage self-publishing?
Am I ready to invest in marketing and production?
How important is profit to me?
Am I prepared to face the rejections of the traditional publishing process?
Traditional Publishing
Traditional publishing means working with a publishing house that oversees the process from start to finish. Once a manuscript is accepted (more on acceptance below), the publisher manages editing, design, printing, distribution, and marketing. The goal is to create a polished, market-ready product that meets industry standards. They generate interest in the book so bookstores and other sellers buy plenty of copies.
How It Works
Submission: Authors submit their manuscripts, often via literary agents.
Acceptance: If the publisher sees potential for high sales, they offer a contract.
Contract Signing: This includes terms for royalties, advances, and rights.
Publication: The publisher handles production and distribution.
In short, with a traditional publisher, you write the book, and they handle the rest.
Who Is Traditional Publishing Right For?
Authors seeking professional guidance and resources.
Writers who want their books in brick-and-mortar stores.
Those comfortable with relinquishing some creative control.
That said, traditional publishing is competitive. Many authors face rejection before landing a deal, and others never receive offers despite having strong manuscripts.
Pros and Cons of Traditional Publishing
Advantages:
Access to professional editing, design, and marketing services.
Established distribution channels to bookstores and libraries.
Possibility of advance payments, which offer financial security.
Disadvantages:
A lengthy and often opaque submission process.
Lower royalty rates (5–15% for print books; ~25% for eBooks).
Limited creative control over your book’s final form.
Financial Considerations & Royalties
Traditional publishers may offer advance payments ranging from $5,000 to $15,000 for debut authors. These advances are offset against royalties, which are modest compared to self-publishing.
Marketing and Distribution
Publishing houses often have marketing teams and established networks for book distribution. They may secure media coverage and bookstore placements, making this a significant advantage over self-publishing.
Control and Rights
In most traditional deals, publishers acquire rights to your work, including print, digital, and subsidiary rights. Authors may have limited input on decisions like cover design and editorial changes. Keep in mind that publishers often retain control of alternative versions of the book, like translations, e-book versions, and even film rights.
Quality and Credibility
It was once believed that books published traditionally enjoy greater credibility, thanks to rigorous vetting and professional production. This association can enhance an author’s reputation and open doors to further opportunities, including advances for future books. On the contrary, you can self-publish a professional-looking piece if you're willing to spend the time and/or money on it!
Final Thoughts
Both self-publishing and traditional publishing have their merits and challenges. The right choice depends on your unique goals, resources, and vision for your book. Remember, the ultimate aim is to share your story with the world—whichever path you choose, embrace it wholeheartedly and enjoy the journey!
