Leveraging storytelling for effective public relations

Selecting a channel and a method is only one piece of the puzzle when it comes to leveraging effective public relations. To make an impact, you need to have the right message. And you need to articulate it the right way.

According to research from Jennifer Aaker at the Stanford Graduate School of Business, stories are 22 times more memorable than facts alone. That’s because a standalone piece of knowledge is only useful as long as it’s relevant. But a story can be applicable over a number of situations throughout a lifetime. A story isn’t one lesson. It’s many. It isn’t a simple fact. It’s a multi-faceted emotional experience.

When you look at it that way, it’s easy to see how engaging narratives can be so powerful. It’s why businesses can, and do, use storytelling techniques to establish a strong brand identity and drive deeper connections with consumers.

For example, we’ve worked with leadership coaches who entered the industry after experiencing a very challenging life path. They’re eager to share their story of why they got into the business and how those experiences can help other leaders become their best selves.

That’s the essence of storytelling. The coaches effectively convey their mission and impact by creating video content on platforms like YouTube, TikTok or Instagram. Sometimes they invite a previous client to join the conversation and share how coaching has positively influenced their life. And it all helps drive engagement with existing and prospective clients.

That’s why Rosarium emphasizes the power of storytelling. It’s the best way to create authentic and engaging content that can cut through the digital noise, set themselves apart in a world of AI-generated content and leave a lasting impression.

Questions?

Learn more about our services or email us at grow@rosarium.work.