How to Get Featured in a Magazine, Press Release, Publication, and Media
Getting featured in a magazine isn’t just about bragging rights—it’s about unlocking new opportunities. A magazine feature can establish you as an authority, connect you with a broader audience, and build credibility that opens doors to partnerships, speaking engagements, and more.
At Rosarium, we’ve seen how a single well-placed feature can transform a brand or business. If you’re ready to take your story to the next level, this guide will show you exactly how to make it happen through media features.
Why Publicity Matters
Being featured in a respected magazine is one of the best ways to establish visibility, trust, and thought leadership. A magazine feature says, “This person is worth listening to.” It can lead to more clients, speaking gigs, partnerships, and opportunities you never imagined. Whether you’re launching a product, building your brand, or simply have something valuable to say, magazine coverage adds a layer of authority that’s hard to replicate elsewhere.
How to Get Featured in a Magazine, TV, or Other Press Outlet
Find Magazines That Target Your Audience
Not every magazine is a good fit, and that’s okay. The key is finding publications that align with your niche and audience. Here’s how to narrow it down:
Make a list of your options: Check out magazines in your industry that cater to your ideal clients. Think outside the box, adding things like podcasts, YouTube channels, and local publications.
Study their content: Read recent issues to understand the tone, topics, and audience focus. Is your pitch new, disruptive, or unique? Do you need to tweak your article to better match their style?
Follow their editors: Get to know the people making decisions. Many share helpful insights on social media.
Pro tip: Don’t overlook smaller, niche publications. They’re often more accessible and just as impactful for reaching your audience.
Build Your Credibility and Story
Magazines love stories. What makes yours unique? What’s the problem you’re solving, or the insight you’re sharing? Your story should resonate with their readers and offer real value. Here are a few ideas:
A personal journey of overcoming challenges.
Breaking trends or innovations in your industry.
Expert advice on a topic you’re passionate about.
A hot take on something your industry isn’t talking about yet.
Remember, it’s not just about you; it’s about how your story connects with their audience and provides value to readers.
Craft the Perfect Pitch
A great pitch grabs an editor’s attention and makes them want to learn more. Here’s how to structure it:
Introduce yourself: Who are you, and why should they care?
Get the conversation going: Tell them what you found interesting about a recent story or things they’ve been discussing on social media platforms recently.
Highlight the value: Explain how your story or expertise benefits their audience.
Propose specific ideas: Suggest angles or topics they could cover.
Keep it short, clear, and tailored to the publication. Editors receive hundreds of pitches, so make yours stand out.
Create a Professional Media Kit
A media kit is like your professional calling card. It should include:
A polished bio that highlights your expertise.
High-quality headshots.
Links to previous press mentions or features.
Key stats about your brand or business (e.g., social media following, notable achievements).
Your media kit should be more than just a collection of facts—it should tell a story about your brand. Customizable story angles can make it easier for editors to envision how you’d fit into their publication. Testimonials or endorsements from past clients or collaborators can further solidify your reputation as a trusted authority. Keep the design clean and aligned with your brand aesthetic, as a well-presented media kit leaves a strong first impression. Finally, update your kit regularly to reflect new achievements, keeping it fresh and relevant.
A well-designed media kit shows editors you’re serious and makes their job easier. We recommend working with a professional branding and PR team to help build yours. It can't be stressed enough how far a strong first impression can take you.
Network Your Way In
Relationships are everything in the media world. Start building connections with editors and journalists before you pitch:
Engage with them on social media by sharing or commenting on their work.
Attend industry events where you can meet them in person.
Offer value by sharing insights or tips that align with their content.
Networking isn’t about instant results—it’s about fostering genuine relationships over time.
Who are you more likely to feature: a stranger with a good idea or someone you’ve built a friendly rapport with who also has a good idea?
Master the Art of Following Up
Didn’t get a response? Don’t panic. Editors are busy, and your pitch might have slipped through the cracks. Here’s how to follow up professionally:
Wait about a week before sending a polite follow-up email.
Reiterate your pitch briefly and ask if they’d like more information.
Be respectful of their time, and don’t follow up more than twice.
Persistence is key, but so is professionalism.
Make the Most of Being Featured
Congratulations—you’ve been featured! Now, maximize the impact:
Start by sharing the feature across your digital platforms, including your website, social media, and email list. This not only amplifies your reach but also showcases your credibility to your audience. Don’t forget to thank the editor or journalist who made it happen, both publicly and privately, as this gesture builds goodwill and leaves the door open for future collaborations.
Repurpose the content by pulling quotes or creating blog posts that tie back to the feature, ensuring it continues to work for you long after its initial publication. Finally, use the exposure as a springboard for new opportunities, such as securing speaking engagements, additional media coverage, or partnerships. A magazine feature is more than a one-time event—it’s a launchpad for further features!
Avoid Common Mistakes
Getting featured in a magazine requires effort and strategy, and avoiding common missteps can significantly improve your chances of success.
One frequent mistake is failing to personalize your pitch. Editors can spot a generic pitch from a mile away, and it shows a lack of effort and understanding of their publication. Always tailor your pitch to reflect the magazine’s tone, audience, and content focus.
Another common error is ignoring the magazine’s audience and style. Your story might be fantastic, but if it doesn’t resonate with their readers, it’s unlikely to be picked up.
Finally, don’t give up too soon. Rejection is part of the process, and even the best pitches can be turned down. Use feedback to refine your approach and keep trying until you find the right fit.
So You Want to Be Featured?
Getting featured in a magazine is a powerful way to elevate your brand and expand your reach. With a compelling story, a strategic pitch, and the right mindset, you can land that feature and make the most of it.
At Rosarium, we take the guesswork out of the process and handle the heavy lifting for you. From crafting standout pitches and building your personal brand to managing your social media and coordinating public appearances, we’ve got you covered. More importantly, we specialize in getting our clients featured in magazines, podcasts, and high-profile in-person events.
And it doesn’t stop there. We also offer profit consulting to ensure you’re making the most of the opportunities and connections that come your way.
