How to use PR to amplify personal branding

People are looking to create connections with other people, and are more likely to trust another human being than trust a business. The traditional B2B marketing strategy is dead and shifting away from being “salesy” or product focused. Instead, as a business owner, you should strategically create a personal brand using PR to establish yourself and your business as a trustworthy thought leader. Not having a personal brand could be the reason why your business or career is taking longer than expected to thrive.