Case Study
Tommy had ambitious plans to grow his business substantially in a short period of time. Rosarium put together a full-scale, aggressive marketing plan that included local ads, trade show booths, a brand-new podcast, high-profile PR opportunities and targeted content placements in media outlets around the country.
Marketing Materials
Templated Business Loan Application
Acknowledging the significance of funding for early-stage ventures, Rosarium supplied TomCo with a templated branded letterhead. This was designed to distinguish the company from other applicants seeking small business loans, showcasing the client's accomplishments while upholding brand consistency and quality.
Rosarium was successful in placing ads for TomCo in magazines, e-books, and other publications. Ads were placed in certain publications to drive sales to the parent company while promoting the brand’s look and feel for sub-brand projects.
Ad Placements
Traffic to the website has been acquired by a combination of organic social media, organic search, and referrals from various media outlets where TomCo was mentioned.
Results include a 180% increase in website users, 142% increase in website events, and 180% increase in new visits due to consistent social media, PR, and marketing efforts.
Website Performance
Rosarium helped the President of TomCo, Tommy Whitehead, develop a credible personal brand. We also supported with social media content.
From these efforts, Tommy’s personal LinkedIn profile engagement increased by 20% after just a few weeks of efforts.
TomCo’s business profiles on Instagram and TikTok saw an increase in engagement as well at over 1,000%+ due to consistent and trendy content.
Social Media Performance
Rosarium assisted Tommy, President of TomCo Solutions, in the initiation and launch of a new podcast aimed at strengthening his personal brand. The podcast, titled "Tommy’s Toolbox," serves as a platform for Tommy to engage with fellow thought leaders in the Construction industry, discussing various compelling topics.
The primary objective of "Tommy’s Toolbox" is to furnish nationwide listeners with valuable tools and insights regarding Construction trends. Rosarium played a pivotal role in the podcast's launch, encompassing the development of a comprehensive brand book, the creation of marketing materials, establishment on various streaming platforms, coordination of logistics with guests, and the dissemination of high-quality video content derived from each episode.
To further enhance Tommy’s personal brand as a company founder, thought leader, Construction expert, and one of the few LGBT Business Enterprise identified companies in the Construction industry, Rosarium focused on setting Tommy and TomCo up with high-authority press coverage. Rosarium focused on a combination of local media stories, national press coverage, as well as podcasts and awards. All of these press opportunities increased the credibility of the brand and led to new business opportunities, including strategic partnerships.
