Case Study
Who is Alexis Quintal
With 10 years of impressive experience, Alexis Quintal went out on her own as an individual consultant. Clients loved her work, but she knew that growing meant she’d need to think bigger.
That’s when Alexis started Rosarium. She put together a business plan and paired it with an aggressive PR strategy to build recognizable, authentic and compelling brands for her company — and for her personally. It wasn’t long before the phone started to ring. And one year later, the leads, referrals and demand for her time are not only still going strong — they’re increasing at a faster rate than ever before.
Meet Rosarium
Rosarium is a forward-thinking public relations & marketing collective, launched in 2022 by Alexis Rose Quintal. The team at Rosarium is a collective of talented consultants with knowledge and expertise on how to prepare brands of all industries & sizes to be social and successful in the spotlight. Originally based out of Tampa Bay, Florida, Rosarium works with brands in California, New York City, Texas, the Northeast, and beyond. The founder, Alexis Rose Quintal, believes in investing in your brand and used her expertise and team of experts to create buzz around the launch the company both locally and nationally.
Rosarium Brand Book
Rosarium invested in its brand foundation by hiring the most talented brand and graphic design consultants in the industry. Launching your company should be fun, and the process of selecting a name, logo, and brand elements was an intentional process. The name “Rosarium” means rose garden, which is a meaningful symbol to our founder and is the matured version of the previous brand, Alexis Rose Co. The meaning behind the name and the visuals of the branding were created around the idea that Rosarium will be able to collaborate with and support brands of all various shapes & sizes, similar to a garden of various flowers.
Creating buzz with the launch
For a successful company launch, rebrand, or updated product/service, there are key aspects of a launch campaign that should be incorporated to draw attention and buzz. One element is a launch event; whether it’s physical or virtual, a date should be scheduled ahead of time for the company to “unveil” its new look to the world. In addition, to celebrate the launch, there should be some sort of complimentary giveaway or event for your audience to engage with your brand.
Rosarium selected August 30, 2022 to launch the re-brand online. As a teaser, Rosarium announced the new website & brand would be coming soon a few days early and pushed followers to a “Coming soon” page where they could put in their email to be notified when the site & launch party go live.
Event Planning & PR
Once Rosarium successfully set up a digital launch strategy & campaign, the team decided to also host an event in their local community to introduce their company to local businesses and professionals in a unique way. They came up with the theme “Tomorrow is a New Bay” to pay homage to its hometown city, Tampa Bay. The event featured local businesses and vendors that attribute to the community in their own way. Guests were invited to this complimentary networking event to meet each other, experience Tampa Bay from the tallest social club in the city and get to know local businesses. Rosarium was the host but avoided being self-promotional with this event.
Landing Page & Branded Elements
Promotions for this event ran on all digital platforms: Facebook, Instagram, LinkedIn, Eventbrite, Email, etc. We created a comprehensive campaign that has unique content for each channel and incorporated the other local businesses that are involved with collaborative content.
Facebook Example
Linkedin Example
Overall Results
LinkedIn impressions
1798
2841
Organic IG impressions
50 people registered for the event, and 44 attended the event. The landing page had 422 visitors during two weeks of event promotion, without any money spent on boosted posts or ads. Following the event, Rosarium signed one new contract with a client that attended the event, and was hired by three additional clients to plan their launch party. To create PR buzz around the event, local journalists and news outlets were invited to the event. A local business journal did feature our company in their daily newsletter that goes out to 10,000+ people in the Tampa Bay area.
Speaking Engagements
Outside of our own hosted events, our CEO has been invited to participate in events that are relevant to our target audience.
Time to Bloom
Additonal PR
To keep our brand name active in the media, Rosarium’s team is actively seeking public relations opportunities. We’ve created a media persona for our CEO and for our brand that incorporates educational value, i.e., giving away our “secret sauce” and providing genuine public relations training and opportunities to our followers.
Social Media
All brands need a strong social media strategy, and as a company that supports our clients with their social presence, we hold a high standard for our own social media capabilities. Rosarium has the support of a brand consultant, PR and Social media consultant, in addition to a partner company that specializes in videography and social content. By bringing multiple talented groups together, Rosarium has developed a brand on social media that is genuine, approachable, and professional yet fun. We encourage all our clients to be strategic in their social media content and to think of the user experience on the other end of the screen. If they can, we encourage all businesses to invest in a professional to help create a positive experience on their top social channels.