Case Study
How FurKids Became Tampa Bay’s Most Trusted Dog Daycare
Michelle Baker had built FurKids Inc. into a standout, enrichment-focused dog daycare grounded in fear-free care, but the business remained under the radar. Despite delivering premium service and earning strong client loyalty, FurKids struggled with digital visibility, brand messaging, and media traction. Rosarium stepped in to build Michelle’s personal brand, generate local buzz, and elevate FurKids to a recognized and respected leader in Tampa Bay.
STRATEGY
Our work with FurKids was built on four key pillars:
Social Media Revamp:
Build a consistent content strategy for FurKids and Michelle’s LinkedIn.
SEO Overhaul:
Optimize keywords, local listings, and website performance to dominate pet care searches.
Media Features & Thought Leadership:
Position Michelle as a pet care authority across respected platforms.
Local Partnerships:
Drive real-world visibility with apartment collaborations and community outreach.
Website Performance
Rosarium developed and implemented a full-scale content calendar across Instagram, Facebook, and LinkedIn. By optimizing profiles and mixing expert insights with fun pet content, we drove powerful engagement and follower growth.
Michelle’s LinkedIn:
+97,000% impressions
748 accounts reached
Results:
FurKids Instagram:
+171% reach
596% profile visits
+47.7% follower growth2,056 profile actions
WEBSITE & SEO
We optimized every digital corner of FurKids’ web presence—from backend SEO to Google Business enhancements. The result: multiple keywords in the top 3 search results, increased site traffic, and a stronger conversion funnel for local pet parents.
Wins:
#1 ranking for: Doggy Dog Daycare Tampa
Keywords like Tampa Dog Daycare now have 35–54% market visibility
Google Maps listing now ranking #1 for relevant search queries
Visuals:
Heat map or keyword ranking chart
MEDIA COVERAGE & PR
To expand Michelle’s influence, we placed her in well-regarded pet publications and podcast interviews—solidifying her role as a trusted expert in holistic, fear-free pet wellness.
Featured In:
Kinship
Voyage Tampa
Animal Wellness Magazine
Believe in Dog Podcast
Soul Dog Podcast
News Bosses
Authority Magazine
GOOGLE REVIEWS CAMPAIGN
Rosarium led a focused review campaign that resulted in 17 new five-star testimonials—improving local search performance and building the trust needed to convert pet parents in Tampa Bay.
STRATEGIC PARTNERSHIPS
To connect with local pet owners, we teamed up with Bell and Asher Apartments to deliver exclusive FurKids offers to Channelside residents.
Results:
2 new apartment partnerships
Custom flyers distributed
