Case Study
Personal Brand
Eric is an SEO expert and a college professor. He also grew up amidst Germany’s beautiful vineyards, which instilled him with a passion for fine wine.
We created a logo, provided photos and coordinated a launch event to introduce Eric as the SEO Sommelier — a Tampa digital marketing expert who pairs advanced search-engine marketing solutions to his clients’ tastes.
Rosarium knows how to deliver results. They are fantastic at creating customized PR/media plans based on your individual and unique needs by listening and making sure your marketing goals are achieved.
-Eric Ritter
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Public Relations
Eric has established his personal brand as the “SEO Sommelier” which has shown a fun side to his personality and driven new relationships that grew his digital marketing customer base. His consistent PR and launch of the Search Bar podcast has created a buzz around his expertise in search.
Measuring Performance
Other than Eric’s personal brand website homepage, The Search Bar Podcast landing page has become the most trafficked landing page on the website.
Eric’s personal brand website is consistently seeing an increase in new visitors - up 84% - with an average of 2.78 pages per session.
For referral traffic, Eric’s personal brand is above average from industry benchmarks by 30%.
The successful launch of Eric's personal brand led him to continue collaborating with Rosarium for the publication of an ongoing series of thought leadership articles and the development of his podcast, "The Search Bar." This partnership provided the opportunity for the team at Rosarium to demonstrate their capabilities in the combined realms of podcasting and public relations.
In this collaborative effort, Rosarium not only conceptualized the podcast's name and brand but also managed the setup across various streaming channels. The team created high-quality video content and clips tailored for social media, while also overseeing all logistical aspects of guest bookings. Following each episode, Rosarium orchestrated a PR boost on social media, aiding entrepreneurs in establishing a distinctive personal brand as a professional podcaster.
Wine Label
Driven by a profound passion for environmentalism, Eric holds the conviction that every item presented to clients should be a meaningful gift with practical use. Recognizing the connection to wine as the SEO Sommelier, Rosarium crafted a bespoke wine bottle label for Eric to gift to each of his podcast guests—an offering designed to avoid contributing to landfill waste.
Social Media & Video Content
After establishing Eric’s personal brand through PR and podcasting, and adding new connections and followers from these efforts, elevating his social content to turn new relationships into business leads was the next phase!
The social media strategy was comprised of top-notch videos wherein Eric discussed his areas of expertise. Additionally, team members and clients were invited to offer testimonials about their experiences working with Digital Neighbor, Eric's company.
Video content highlighted Eric's discussions on community involvement, Google trends, and SEO insights. The comprehensive social strategy encompassed captivating reels, visually appealing graphics, and professional photography. All content was tailored for business owners, serving as a reminder that Eric and DN are dependable, credible, and approachable SEO partners.
