Case Study
Book Development, Promotion & Marketing
Brittany Ranew, author of Lion of Fire: Riley Jordan and the Fire Prophecies, was super excited about completing her first book. Brittany worked with a local hybrid self-publishing company to get her book printed, and Rosarium provided additional marketing support to increase book sales and improve Brittany’s credibility as an author.
Marketing Assets for Bookstores
Rosarium helped to set up events, including author signings and chapter readings of the book, across the Southeast of the US on behalf of Brittany Ranew. Our team handled communication with book reviewers, book influencers, and bookstores to widen the reach and create more awareness around the launch of this first book in a series of three.
Brittany received invites to multiple book fairs.
Held 10 Book Signing events.
More than 60 people attended the launch event, and books were sold out before the event was over.
A number of local stores picked up her book right away.
Marketing Flyers & Data Sheets
Becoming an author involves more than simply crafting a book; it entails submitting essential documents to bookstores and providing information to the press to establish credibility as a self-published author. Rosarium developed data sheets and marketing materials to enhance the legitimacy of Brittany's debut book launch. These assets played a crucial role in securing events and securing prominent placement for her books in stores.
Book Signage and Promotional material
I could not have gotten where I am with the book without the help of the team at rosarium!
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Gallery Wall of Book Signing events
Landing Page and Digital Marketing
In order to consolidate all press coverage, video assets, and book purchase links in one convenient space, Rosarium created a unified landing page on Brittany Ranew's personal brand website. Additionally, the website featured the promotion of a book-related quiz, strategically designed to cultivate an email list of contacts for subsequent communication regarding the launch of upcoming books in the series.
landing Page Mock-up
Themed Quiz
Social Posts Gallery
Marketing Videos
When writing a fantasy novel, authors typically conceive an image of their characters, yet it's the reader who gets to craft their own visual interpretation using their imagination. To craft compelling social media content centered around the book and its characters, Rosarium produced a dynamic sizzle reel, an intriguing cover reveal, and an enigmatic video featuring the main character in motion. This social content generated excitement surrounding the narrative and breathed life into the characters.
Chapter Reading Sizzle Reel
Cover Reveal
Character Contest
Public Relations
While Brittany Ranew's primary occupation lies in the real estate sector, diving into becoming an author marked a new and exciting venture for her. Rosarium played a pivotal role in enhancing her authorial credibility through strategic book reviews and press engagements. A comprehensive local and national campaign was launched to unveil Brittany as an author, shedding light on her 18-year journey of crafting the book. This outreach encompassed articles in local newsletters and featured coverage in fiction-centric media outlets.
Measuring 90-Day Initial Performance
Six bookstores are carrying Brittany Ranew's novel in their inventory.
Four events have been set up and scheduled in bookstores to promote Brittany’s book.
200 copies of the book were sold within the first 60 days.
