Case Study
Through strategy, content, media, and event planning, Rosarium transformed a local physical therapy practice into a premium concierge wellness brand.
When Dr. Kelly Baez approached Rosarium, she brought a bold vision: transform Tampa Bay Physical Therapy into Brisa Wellness—a concierge-style, high-touch wellness brand rooted in holistic care.
The challenge? Develop a premium brand identity, amplify both local and national visibility, and position Kelly as a trusted thought leader in wellness and physical therapy—while building marketing systems that convert interest into bookings and long-term trust.
Rosarium delivered a comprehensive brand launch strategy focused on clarity, calm, and elevated service. We created a modern identity suite that touched every part of the client experience—from digital platforms to printed materials. The rollout combined public relations, SEO, social media, professional video, and a buzzworthy community launch event to introduce Brisa Wellness.
Brand Strategy and Reinvention
Every brand element positioned Kelly as Tampa Bay’s go-to wellness expert. Her personal brand was refined through thought leadership messaging, strategic PR, and visuals that conveyed warmth and credibility. At the same time, Brisa’s identity signaled a new gold standard for in-home physical therapy and holistic wellness.
Core Deliverables:
Full rebrand: Tampa Bay Physical Therapy → Brisa Wellness
Custom brand book: tone, palette, typography, messaging
Print collateral: business cards, flyers, signage
Website design mockups and messaging
Podcast branding: Brisa & Beyond
Rosarium produced content that reflects Kelly’s credibility, Brisa’s mission, and health & wellness trends. We published on Instagram and LinkedIn weekly, capturing a mix of polished media and authentic BTS footage to humanize the brand and attract new clients.
Highlights:
+152% Instagram follower growth
2 posts/week on Instagram + LinkedIn
45+ new professional photos
Custom videos + BTS content from events
Content Creation
We launched Kelly’s expert voice into the spotlight by securing high-authority placements and features across top-tier media. From Well+Good to Florida Inno, her insights and story resonated with audiences looking for approachable health and PT education.
Featured In:
Well + Good
National Council on Aging
News Bosses
Medium / Authority Magazine
Florida Inno
Public Relations
Rosarium translated brand credibility into real-world connection. We led the production of Brisa’s signature launch event—handling logistics, RSVP systems, vendor partnerships, and content capture. We also secured speaking opportunities for Kelly at major visibility-driven events.
Highlights:
50+ RSVPs to Brisa Launch Party
Vendor coordination + media graphics
Speaking at Women’s Power Forum, Tampa Club, Perform24
Full suite of social graphics + emails
Events
We optimized Brisa’s web presence with a new SEO strategy and clean, conversion-driven web design. Search engines now surface Brisa for relevant local health queries, while the site’s intuitive experience helps convert curious visitors into paying clients.
Key Metrics:
+143% increase in new users
620 total sessions, 3.1K events
Top keywords: “physical therapy near me,” “in-home PT Tampa”
Google Ads CTR: 8.61%
Website and SEO
To extend Kelly’s thought leadership and Brisa’s digital footprint, we created the foundational assets for her new podcast. Brisa & Beyond is positioned to share conversations in concierge care, preventative wellness, and healing stories. We built the brand kit, cover art, and launch plan—all optimized for her next chapter.
Assets Delivered:
Podcast cover art + identity
Guest list planning
Publishing strategy + micro-content
